Nike Finally Gets Something (Mostly) Right

After years of violating our visual senses, it looks like Nike has come up with something good. I'm hoping this spreads to other schools, but I'm not going to hold my breath hoping for something good at Oregon, Miami, or Virginia Tech. Nike's Pro Combat designs have been flat out horrible, and the three people that read this blog know how I feel about them. Nike seems to have broken away from the Pro Combat looks in creating Arizona States new uniforms, and I am delightfully surprised.

The 2010 edition. Horrible.

ASU had one of the worst uniform sets last year, mainly the maroon-on-maroon home look that makes me bleed internally. Nike has gone with a complete overhaul of the current look and added a black uniform set. They ditched the golden yellow piping, and most interestingly they dumped Sparky their long time logo/mascot. This is an obvious, and effective, attempt by Nike and ASU to bring a little more attention to their football program. If you google "Arizona State University" images you will quickly realize what the school is known for, and it isn't football.

A quick search for "Arizona State" yielded this, its the tamest one that came up.

The Good : I'm so happy they stuck with the traditional golden yellow and maroon colors, not a huge fan of maroon but considering the game of color hot potato they have been playing up in Eugene this is a plus. I don't have anything against Sparky, but the new helmet logo is great. I didn't come up with this, and if I could remember where I heard it I'd give them credit, but Sparky kinda looks like Walt Disney in a devil costume. The new trident logo is simple, relates to Sparky, and works really well as a helmet logo.

Sparky vs. new trident logo and ASU text.

I'm also happy they simplified the jersey and pants, getting rid of all piping and pants stripes. The addition of the trident shoulder striping is also a great move. Its similar to USC's shoulder stripes, which are a classic look, but with a modern twist. I'm not a huge fan of black uniforms if black isn't one of your school colors, but whatever. I'd feel better if they only used the black helmet and pants together with the white or maroon jersey, but I'm sure they will mix and match like Oregon. Also, I like the change to a Florida State style number font.

The 2011 edition. Very nice.

Bonus points for the tasteful Pat Tillman tribute on the collar. The marketing photos make the logo seem extremely prominent, but when you look at the players wearing them its very subtle.

The Almost Bad : My biggest gripe is with the ASU text on the shoulders. They just don't seem to fit in, I'm not sure if I can explain it. They look like Nike panicked because the uniforms look so different from previous years, so they needed something to let you know its Arizona State. I would have gone with numbers here like USC. I also have a long standing hatred for gradient numbers, which you see on the black jerseys.

Gradient numbers, my mortal enemy.

Overall this is a big win for Nike and Arizona State. Worst case scenario I go on to hate the ASU on the shoulders and best case scenario it helps the people of Tempe forget that their team sucks.